Jelly Roll won Male Artist of 2023 at the People's Choice Country Awards but couldn't attend the show in person. After his win, he delivered a heartfelt acceptance speech, expressing gratitude to his fans. He also thanked the awards for allowing him to celebrate with his fans during his Cincinnati concert. Jelly Roll performed "Save Me" live from his Cincinnati show after being announced as the winner. The star-studded awards show was hosted by Little Big Town and aired live on NBC.
