Toby Keith rang in his 62nd birthday in style alongside National Fresh Water Fishing Hall of Famer, Jimmy Houston. The pair recently enjoyed a meal together at Uncle Julio's Mexican Restaurant in Orlando, Florida in honor of the occasion.
According to a social media post from Houston, the country superstar indulged in a Mexican dinner and topped it off with a watermelon raspberry cake.
The photo showcases the Oklahoma native sporting a smile while giving a thumbs-up to the camera. He is seen posing in front of his custom birthday cake that appears to read, "You're one in a melon."
"Jimmy is with Toby Keith at Uncle Julio's Mexican Restaurant in Orlando.
Happy Birthday Toby!!! Watermelon Raspberry Cake!!!" the caption reads. The comments section of the post is filled with Happy Birthday messages for the
Toby Keith was born on July 8, 1961. It's unclear if the photo was taken on his birthday, or if this was a belated birthday celebration.
Toby Keith recently acquired Luck E Strike, a bait and tackle brand endorsed by Houston and operated by sporting goods industry vets Jeff Williams (General Manager) and Todd Hempen (Operations Manager). Luck E Strike is best known for their tackle kits, handcrafted crank baits and its Redman Spinner Bait. The latter of which was designed by Houston, who successfully used the bait for several decades and eventually led to his two 1st place finishes at the Bassmaster Classic.
Keith's team shared the "big news" with fans via his social media on Wednesday, May 24, writing, "Toby has acquired Luck E Strike, an iconic bait and tackle brand! The company will be relaunching this summer with new products and a new look (including some red, white, and blue packaging!), so make sure you follow @luck.e.strike to stay up to date."
Keith knew he had to help keep Luck E Strike afloat after the company had gone through some tough times in the past year. "They needed a new focus and vision, and I happened to be standing at the door ready to pick up the pieces," Keith shared in a press release.
"I've got a house on a lake where they hold a lot of fishing tournaments, and I became friends with Jeff [Williams], who has built two big tackle brands," Keith continued. "He reached out and told me Luck E Strike was for sale, and he was as interested as I am in rebuilding it."
Jeff Williams, an accomplished angler and businessman who has built tackle brands such as Team Catfish and Fle Fly, said he knows Keith will be able to get the company back to where it was.
"Everyone knows Luck E Strike and its industry-leading lures," Williams says. "It's a working folk's brand and Toby Keith is the right person at the right time to build this thing back up.
We're already hard at work rebuilding wholesale relationships and vetting tackle manufacturer's domestically and abroad. Luck E Strike will be a global tackle brand, with Toby's involvement."
According to a press release, "the company is relaunching this summer with a new focus on its traditional American made division in Greenwood Ark., while maintaining the current assortments sold nationwide, as well as a new slogan: 'An American Original Since 1970.'"
