Scarlett Johansson has taken legal action against an AI app called Lisa AI: 90s Yearbook & Avatar, which used her name and likeness in an unauthorized advertisement. Her attorney has confirmed that she is not a spokesperson for the app, and they will pursue legal remedies. This comes just weeks after Tom Hanks warned fans about an AI-generated dental plan advert that used his image without permission. The use of AI technology in entertainment and the potential legal ramifications are being discussed by industry professionals. Hollywood screenwriters have also secured regulations around the use of AI in the workplace.
