Actress Scarlett Johansson has been chosen as the first female celebrity spokesperson for the high-end jewelry company David Yurman. The actress, who grew up in New York, feels a strong connection to the brand and its designs, which she describes as bold, fresh, and edgy. In the commercial, Johansson is seen wearing various pieces from Yurman's collection, showcasing their elegance and versatility. The campaign, titled "Come Closer," celebrates the joy of connection and was shot in New York City, a place that holds special meaning for both Johansson and the Yurman family.