Country singer Jelly Roll has announced the launch of the "biggest toy drive in Nashville history". Partnering with Hasbro, Coca-Cola, and Metro Nashville, the toy drive aims to provide gifts to at-risk youth in the community. The first stop of the drive will be at a new Walmart in Franklin, Tennessee, with the first 500 donors receiving VIP access to a performance. Jelly Roll, who has previously raised money for youth care through his concert tour, plans to make more announcements regarding the toy drive.