Dolly Parton started a new trend on social media called the #dollypartonchallenge by sharing four photos for her LinkedIn, Facebook, Instagram, and Tinder profiles. The challenge quickly spread across social media with many celebrities, brands, and even pets joining in, including Reba McEntire, Miranda Lambert, and Loretta Lynn. The challenge also attracted non-celebrities such as Cosmopolitan, National Park Service, and even Doug the Pug. Dolly Parton has not commented yet about the viral challenge, but her goddaughter Miley Cyrus gave a shoutout to other social media platforms that Parton rarely uses.

The challenge has surpassed the popularity of other online trends like the #10yearchallenge.

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