NBC and Peacock have announced the lineup for the inaugural People's Choice Country Awards. The star-studded performance lineup includes Kane Brown, Carly Pearce, Jelly Roll, Kelsea Ballerini, Blake Shelton, Dan + Shay, HARDY, Wynonna Judd, Little Big Town, and Toby Keith. The awards show will honor Toby Keith with the Country Icon Award and Wynonna Judd with the Country Champion Award. The two-hour broadcast will feature musical performances, collaborations, tributes, and surprise moments. The awards will be chosen entirely by the fans, and the show will be extended to social platforms with backstage content and interactions with the stars.