Jelly Roll paid tribute to a fan's late sister during a concert in Greensboro, North Carolina. The fan had brought a sign referencing Jelly Roll's song "she" and the fentanyl crisis. After noticing the sign, Jelly Roll held it up on stage and told the fan that he loved him and thanked him for representing his sister. The emotional moment was captured in a video shared on TikTok. This is not the first time Jelly Roll has honored late fans during his concerts, having previously paid tribute to two brothers who died of fentanyl overdoses.